Title: Strategic Responses to Personalized Pricing and Demand for Privacy: An Experiment Show Chinese title

Title: 针对个性化定价和隐私需求的战略回应：一项实验

Abstract: We consider situations where consumers are aware that a statistical model determines the price of a product based on their observed behavior. Using a novel experiment varying the context similarity between participant data and a product, we find that participants manipulate their responses to a survey about personal characteristics, and manipulation is more successful when the contexts are similar. Moreover, participants demand less privacy, and make less optimal privacy choices when the contexts are less similar. Our findings highlight the importance of data privacy policies in the age of big data, where behavior in seemingly unrelated contexts might affect prices. Show Chinese abstract

Abstract: 我们考虑消费者意识到统计模型根据他们的观察行为来决定产品价格的情况。 通过一个新颖的实验，改变参与者数据与产品之间的上下文相似性，我们发现参与者会操纵关于个人特征的调查回答，当上下文相似时，操纵更有效。 此外，当上下文不相似时，参与者要求的隐私更少，并做出不太理想的隐私选择。 我们的研究结果突显了在大数据时代数据隐私政策的重要性，因为在看似无关的上下文中行为可能会影响价格。