标题： 信任的玉门：探索社会文化视角如何塑造中国NFT社区中的信任 显示英文标题

标题： The Jade Gateway to Trust: Exploring How Socio-Cultural Perspectives Shape Trust Within Chinese NFT Communities

摘要： 当今世界正经历前所未有的技术转型速度。 非同质化代币（NFTs）的出现改变了我们处理数字资产和价值的方式。 尽管最初受到欢迎，但NFTs的采用率正在下降，这不仅受到加密货币波动的影响，还受到社区内部信任动态的影响。 从社会计算的角度来看，理解这些信任动态为NFT生态系统和更广泛的数字经济的发展提供了有价值的见解。 中国为研究这些动态提供了一个有说服力的背景，展现了技术创新与传统文化价值观的独特交汇。 通过对中国八个专注于NFT的微信小组和21次半结构化访谈的内容分析，我们探讨了社会文化因素如何影响信任的形成和发展。 我们发现，中国NFT社区中的信任在很大程度上由当地文化价值观塑造。 具体来说，儒家美德，如仁爱、礼仪和诚信，在塑造这些信任关系中起着关键作用。 我们的研究识别出中国NFT市场中的三个关键信任维度：（1）技术性，（2）制度性，（3）社会性。 我们考察了每个维度在培养过程中面临的挑战。 基于这些见解，我们为中国的NFT利益相关者制定了定制的信任建立指南。 这些指南针对影响NFT popularity 下降的信任问题，可能为致力于增强全球NFT社区信任的CSCW研究人员、开发人员和设计师提供有价值的策略。 我们的研究敦促CSCW学者在为数字创新和在线互动制定增强信任的策略时，考虑独特的社会文化背景。 显示英文摘要

摘要： Today's world is witnessing an unparalleled rate of technological transformation. The emergence of non-fungible tokens (NFTs) has transformed how we handle digital assets and value. Despite their initial popularity, NFTs face declining adoption influenced not only by cryptocurrency volatility but also by trust dynamics within communities. From a social computing perspective, understanding these trust dynamics offers valuable insights for the development of both the NFT ecosystem and the broader digital economy. China presents a compelling context for examining these dynamics, offering a unique intersection of technological innovation and traditional cultural values. Through a content analysis of eight Chinese NFT-focused WeChat groups and 21 semi-structured interviews, we examine how socio-cultural factors influence trust formation and development. We found that trust in Chinese NFT communities is significantly molded by local cultural values. To be precise, Confucian virtues, such as benevolence, propriety, and integrity, play a crucial role in shaping these trust relationships. Our research identifies three critical trust dimensions in China's NFT market: (1) technological, (2) institutional, and (3) social. We examined the challenges in cultivating each dimension. Based on these insights, we developed tailored trust-building guidelines for Chinese NFT stakeholders. These guidelines address trust issues that factor into NFT's declining popularity and could offer valuable strategies for CSCW researchers, developers, and designers aiming to enhance trust in global NFT communities. Our research urges CSCW scholars to take into account the unique socio-cultural contexts when developing trust-enhancing strategies for digital innovations and online interactions.