标题： 构建动物福利友好产品采用的短价值链：来自日本基于餐厅的研究见解 显示英文标题

标题： Building Short Value Chains for Animal Welfare-Friendly Products Adoption: Insights from a Restaurant-Based Study in Japan

摘要： 随着全球对可持续和道德食品体系的关注增加，动物福利友好型产品（AWFP）越来越被认可为解决消费者和生产者关切的关键因素。 然而，传统研究往往忽视了供应链中生产、零售和消费阶段之间的相互依赖关系。 本研究考察了生产者、消费者和零售中介之间的跨阶段互动如何促进AWFP的采用。 通过建立从生产到消费的短价值链，我们在运营餐厅中进行了为期两个月的选择实验，采用混合方法定量和定性地评估利益相关者的反应。 结果表明，提供关于AWFP实践的信息显著影响了消费者行为，增加了产品选择和感知价值。 零售商认识到经济效益的潜力并增强了客户忠诚度，而生产者则通过重新育肥送达的奶牛发现了新的收入机会。 这些协调变化——定义为生产、零售和消费之间的同步行动和相互强化——产生了积极的反馈循环，激励利益相关者采用AWFP实践。 这项研究强调了战略性设计的短价值链在促进跨阶段协调方面的潜力，并突出了它们作为在更大范围内推广可持续和道德食品体系的实际切入点的作用。 显示英文摘要

摘要： As global attention on sustainable and ethical food systems grows, animal welfare-friendly products (AWFP) are increasingly recognized as essential to addressing consumer and producer concerns. However, traditional research often neglects the interdependencies between production, retail, and consumption stages within the supply chain. This study examined how cross-stage interactions among producers, consumers, and retail intermediaries can promote AWFP adoption. By establishing a short value chain from production to consumption, we conducted a two-month choice experiment in the operational restaurant, employing a mixed-method approach to quantitatively and qualitatively assess stakeholder responses. The results revealed that providing information about AWFP practices significantly influenced consumer behavior, increasing both product selection and perceived value. Retailers recognized the potential for economic benefits and strengthened customer loyalty, while producers identified new revenue opportunities by re-fattening delivered cow. These coordinated changes - defined as synchronized actions and mutual reinforcement across production, retail, and consumption - generated positive feedback loops that motivated stakeholders to adopt AWFP practices. This research underscores the potential of strategically designed short value chain to foster cross-stage coordination and highlights their role as practical entry points for promoting sustainable and ethical food systems on a larger scale.