标题： 扩张策略和运营属性对酒店业绩的影响：一种组合方法 显示英文标题

标题： The role of expansion strategies and operational attributes on hotel performance: a compositional approach

摘要： 本研究旨在探讨扩张策略及酒店设施的特定属性对国际酒店连锁企业绩效的影响，重点关注四个关键绩效指标：RevPAR、效率、入住率和资产周转率。 数据来自不同国际酒店连锁品牌的255家酒店，提供了对不同扩张策略和酒店属性如何影响绩效的全面评估。 研究采用组成数据分析（CoDA）来解决传统财务比率在统计分析中的方法论局限性。 研究结果表明，基于所有权的扩张策略在按每间可售客房收入衡量的运营绩效方面表现更高，但由于需要高额资本投入，导致经济绩效较低。 非所有权策略，如管理合同和特许经营，表现出更高的经济效率，提供更多的灵活性并降低财务风险。 本研究通过应用CoDA这一新颖的方法论方法，为酒店管理文献做出了贡献，以更合理和适当的方法考察不同酒店扩张策略的绩效。 所提供的见解可以指导酒店经理和投资者做出明智决策，以优化运营和经济绩效。 显示英文摘要

摘要： This study aims to explore the impact of expansion strategies and specific attributes of hotel establishments on the performance of international hotel chains, focusing on four key performance indicators: RevPAR, efficiency, occupancy, and asset turnover. Data were collected from 255 hotels across various international hotel chains, providing a comprehensive assessment of how different expansion strategies and hotel attributes influence performance. The research employs compositional data analysis (CoDA) to address the methodological limitations of traditional financial ratios in statistical analysis. The findings indicate that ownership-based expansion strategies result in higher operational performance, as measured by revenue per available room, but yield lower economic performance due to the high capital investment required. Non-ownership strategies, such as management contracts and franchising, show superior economic efficiency, offering more flexibility and reduced financial risk. This study contributes to the hospitality management literature by applying CoDA, a novel methodological approach in this field, to examine the performance of different hotel expansion strategies with a sound and more appropriate method. The insights provided can guide hotel managers and investors in making informed decisions to optimize both operational and economic performance.